Problem : LaFonte Pronto needs to grab the West Java market. Create a campaign that can acquire new users from the West Java region.
Idea : Our potential target market in West Java are mostly die-hard fans of Persib. So we work with Persib to create LaFonte Pronto special edition packaging to attract new users to try LaFonte Pronto.
DIGITAL ACTIVITY TO SUPPORT
To help promote the new packaging, we created a digital activity asking the fans to stick the sticker they get from the Special Packaging into their favorite stuff. The response was enormous; we had to stop the activity because we ran out of the product.