JOB TO BE DONE :
How to get mom cook more pasta by convincing them that pasta can be part of the daily dishes.
Moms correlates pasta dishes with big effort. That pasta should look, and taste like in the restaurant. So they only cook pasta when there are special moment where they have more time to cook and more money to spend.
Convince them that pasta, just like rice, could be cooked with anything they have in their refrigerator. Show them hundred of easy to cook pasta recipes and ask them to post their own pasta dishes, to convince other moms that delicious daily pasta dishes is actually doable by regular cook.